Subject: Re: New Guzzis

Author: Robert Hawkes

Date: Jun 18, 2001, 6:22 PM

Post ID: 1707167839

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Maybe Guzzi hired the same Marketing genius that made the Cadillac

back about 10-15 years ago. It was GMs attempt at competing with BMW ,
and other luxury sport sedans.
They thought no one would notice it was a Chevy Cavalier with leather
upholstery and new wheels and a jacked up price!

-----Original Message-----
From: Robert Hawkes [SMTP:haw-@frontiernet.net]
Sent: Sunday, June 17, 2001 7:41 AM
To: Loopfram-@topica.com
Subject: Re: New Guzzis

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Jay,
I thought the same as you when I ran across the "Stone" name at the WNY
Guzzi Ralley. But then it occurred to me, "How could I be offended at
such
a bad name for such a nice looking bike? After all the guys who thought
up
these names are MBAs and as such, marketing genius's!! Who am I to
criticize such genius?!! :>) Bob Hawkes
----- Original Message -----
From: Jay Williams <cj7-@hotmail.com>
To: <Loopfram-@topica.com>
Sent: Sunday, June 17, 2001 12:38 AM
Subject: New Guzzis

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I know this isn't really Loopframe related, but what do you all think

the

new Jackal replacement?

.h
tm

I kind of like the tank badges, and blacked out engine cases. The

schemes are, well, uh, different. And with such catchy names as

"Porphyry

Gray." I'm just wondering what marketing genius decided to call their

new

model "The California Stone" ???!!!
Most companies try and come up with vehicle names that sound exotic,

have

some pizzaz or sex appeal and/or suggest power, speed, or motion. None

of

these are qualities generally associated with the typical large piece

rock.
Its on the official Guzzi site,
http://guzzi.powerhouse.it/eng/california_jac.html, so apparently they

are

serious about this.

Jay Williams

'71 Ambassador/'67 Stornello/'00 Jackal/'57?Chang Jiang M1
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