Topica Loopframe_Guzzi Archive
 

Subject: RE: New Guzzis

Author: Scheer, Peter L

Date: Jun 18, 2001, 4:57 AM

Post ID: 1707157667

Maybe Guzzi hired the same Marketing genius that made the Cadillac Cimmaron
back about 10-15 years ago. It was GMs attempt at competing with BMW ,
and other luxury sport sedans.
They thought no one would notice it was a Chevy Cavalier with leather
upholstery and new wheels and a jacked up price!



 -----Original Message-----
From: Robert Hawkes [SMTP:haw-@frontiernet.net]
Sent: Sunday, June 17, 2001 7:41 AM
To: Loopfram-@topica.com
Subject: Re: New Guzzis

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Jay,
I thought the same as you when I ran across the "Stone" name at the WNY
Guzzi Ralley. But then it occurred to me, "How could I be offended at
such
a bad name for such a nice looking bike? After all the guys who thought
up
these names are MBAs and as such, marketing genius's!! Who am I to
criticize such genius?!! :>) Bob Hawkes
----- Original Message -----
From: Jay Williams <cj7-@hotmail.com>
To: <Loopfram-@topica.com>
Sent: Sunday, June 17, 2001 12:38 AM
Subject: New Guzzis


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I know this isn't really Loopframe related, but what do you all think of
the
 new Jackal replacement?
http://webbikeworld.com/Moto-Guzzi-motorcycles/moto-guzzi-california-stone
.h
tm
 I kind of like the tank badges, and blacked out engine cases. The color
schemes are, well, uh, different. And with such catchy names as
"Porphyry
 Gray." I'm just wondering what marketing genius decided to call their
new
 model "The California Stone" ???!!!
Most companies try and come up with vehicle names that sound exotic,
have
 some pizzaz or sex appeal and/or suggest power, speed, or motion. None
of
 these are qualities generally associated with the typical large piece of
rock.
Its on the official Guzzi site,
http://guzzi.powerhouse.it/eng/california_jac.html, so apparently they
are
 serious about this.

Jay Williams

'71 Ambassador/'67 Stornello/'00 Jackal/'57?Chang Jiang M1
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